Do Millennials hate groceries? The Wall Street Journal posed this question in a recent article exploring America’s changing relationship with the food and beverage industry. The answer: it’s not just Millennials who are spending less at traditional grocery stores. Research finds that Baby Boomers and Gen X are also changing their spending patterns, shopping at convenience stores, smaller specialty grocers and even ordering the bulk of their groceries online.

From where consumers shop to what consumer buy, today’s food and beverage industry is undergoing significant changes. Consumers as a whole are giving more thought to a healthy lifestyle and adjusting shopping habits accordingly. Innovations in on-demand grocery delivery services are also reshaping consumers’ relationship with in-store shopping– and creating new job opportunities in supply chain management and logistics.

If you’re looking for a job in the food and beverage industry, it’s essential to understand how these changes are impacting hiring trends. Here’s what you need to know:

Shared Values

As more consumers turn to clean label eating, non-GMO products, and “flexitarian” diets, food and beverage companies have adjusted their practices and offerings to meet and anticipate emerging preferences.

To better address these changing demands, hiring managers are seeking new talent who are passionate about healthy living. Whether you’ve worked with health food products in the past or your personal lifestyle choices reflect a dedication to good health, highlight these qualities and experiences throughout your resume to show companies that you share their values.

Emerging Business Models

If you’re looking to get on board with businesses on the rise, consider a few new concepts like recipe delivery companies, which are continuing to emerge and expand as busy customers look for simplified ways to prepare healthy, at-home meals. While many job candidates zero in on the industry’s major players and household names, it can pay off to consider smaller businesses as well. A number of emerging companies and industry disruptors are bucking the practice of expanding as quickly as possible. Instead, they’re allowing themselves to grow organically, which means that some of the most innovative companies have remained relatively small over the years.

If you’re worried that these potential employers can’t give you an offer for your desired compensation, keep in mind that some startups actually have top food and beverage companies as their investors. Perhaps most importantly, working at a smaller company will expose you to a diverse range of experiences that can be a huge boost to your career.

Supply Chain Management and Logistics

Another promising sub-market is global food logistics, which is expected to see a combined annual revenue growth rate of 8.74 percent through 2019, according to Market Research Store.

No one can debate the important roles third-party logistics and cold storage providers play in today’s challenging cold supply chain. Serving everyone from small local producers to global food manufacturers, these providers continue to hone their expertise and unearth innovations in the latest temperature monitoring technologies, transportation management systems and warehouse management systems.

Transportation and logistics in the food supply chain, especially perishables, requires 3PLs and cold storage providers to continually invest in their own operations to meet the needs of their customers’ operations.

With ongoing innovations and a dedication to improving operations, companies in this space can present you with a variety of promising jobs and growth opportunities.

Are there any other trends you’re noticing in the food and beverage industry? Share your thoughts in the comment section below.