The most effective recruiters place top talent with the help of extensive professional networks and the productive relationships they’ve built with clients and candidates. When you’re a community oriented recruiter, you raise this relationship building to the next level. You view the work that you do as part of something bigger than yourself, and you understand how your positive impact can help create an ideal community. The following commitments and actions define a successful community oriented recruiter:

1. Go beyond the transaction
Everyone knows that there’s a business benefit to relationship building. By taking the time to fully get to know clients and candidates, recruiters don’t have to start from scratch with every search or hire, and they always have a pool of pre-screened talent to source when positions become available. However, while some recruiters just want to make a quick deal, the best recruiters—those focused on community oriented recruiting— develop true partnerships over the long term.

2. Invest in people
You can think about community recruiting as a deep, long-term investment in people. Instead of simply filling a position and moving on, you stay in touch with the executives you’ve helped place and often have the opportunity to help them build out their teams with candidates that you know will be a good fit. This continued investment can have a cascading effect that supports the health of the business community.

3. Network across groups
As a community oriented recruiter, you take the time to get to know other recruiters within your organization. Doing so enables you to leverage their individual networks as well as your firm’s collective resources to create the most impact for clients and candidates. An ideal firm creates opportunities for internal networking that extends beyond the individual recruiting partner’s immediate team to include other specialty and industry groups.

For example, at Lucas Group I work in Accounting & Finance, but I can reach out to a Legal or Military partner to do research or help a client. Not too long ago I called someone in our Manufacturing group to help a client looking for a Director of Supply Chain, which paved the way to a job placement in another division. Personalized internal networking ensures candidates and clients have not a single recruiter but hundreds of people nationwide working for them.

4. Make a personal impact
As a community recruiter, you understand that matching the ideal candidate to the right opportunity is not only good for business but also affects people’s lives beyond the workplace. Placing a CEO who’s looking to spend more time with his family in a job with better hours helps reduce the likelihood of attrition—and it also means he can make it to his kid’s soccer game. You keep in mind that people’s jobs have an impact on how they engage with their families and experience other aspects of their personal lives.

In my 20+ years as a Lucas Group recruiter, I’ve learned that the best long-term partnerships are created when you take the time to form meaningful connections with people and learn about their lives. The connections you make with clients and candidates through community oriented recruiting can help you grow beyond simple business transactions to the kinds of relationships and investments that benefit everyone in your business community.